Our Bachelor of Commerce in Marketing Management is offered to anyone who is interested in the sub-field of Marketing in the Field of Commerce and Management irrespective of any disability, learning difficulty, record of criminal conviction, age, gender, ethnic background and parental education or contextual data. Enrolment process is fair and equitable and applies equally to all individuals.
It is aimed at those inspired individuals who want to further their careers and expand their knowledge. Students will learn Organisational Behaviour, Simulation for Business Development and more. The course is focused on ensuring our students can function within challenging business environments and are adaptable to constant change. Students will engage with global diversity in terms of cultures, ethical behaviours, communication, in addition to learning about Personal Development Planning and Brand Management.
Entry requirements
Applicants will be admitted to this learning programme based on one of the following minimum benchmark qualifications:
- Botswana General Certificate of Secondary Education (BGCSE) with 36 points and above including English language or equivalent.
- An appropriate Further Education and Training Certificate such as LCCI (Marketing Management) or equivalent.
- Any relevant qualification at NCQF Levels 5 or 6 may render the candidate eligible for exemptions or credit transfer in accordance with applicable University policies.
In addition to the above admission criteria, the following will also be considered:
- Relevant experience in the business sector.
- Employment experience.
- Prior learning
English language requirements:
For those whose first language is not English, it may be necessary to complete an English language test, such as IELTS (International English Language Testing System), PTE Academic (Pearson English language test) or our internal ELP Test, in order to demonstrate the language proficiency needed to complete a degree. All our courses are taught in English.
Language Qualification | Score Required |
|---|---|
IELTS | 6.0 with a minimum of 5.5 in any component |
PTE Academic | A minimum of 56 |
LCIBS ELP Test | 6.0 with a minimum of 5.5 in any component |
English language requirement changes are subject to approval.
Applicants should contact the College directly regarding English language requirements when considering making an application.
Programme Outline:
Year |
Semester |
Modules |
Credit Points |
|---|---|---|---|
| 1 | 1 | Principles and concepts of Marketing | 10 |
| 1 | 1 | End User Computing | 10 |
| 1 | 1 | Principles of Human Resource Management | 10 |
| 1 | 1 | Principles of management | 15 |
| 1 | 1 | Fundamentals of Operations Management | 10 |
| 1 | 1 | Fundamentals of Project Management | 10 |
| 1 | 1 | Organisational Behavior | 15 |
| 1 | 2 | Business Communication IT | 15 |
| 1 | 2 | Basic Economics | 10 |
| 1 | 2 | Business Mathematics | 10 |
| 1 | 2 | Accounting and Finance | 10 |
| 1 | 2 | Marketing Management | 15 |
| 1 | 2 | Functional Areas of Management | 15 |
Year |
Semester |
Modules |
Credit Points |
|---|---|---|---|
| 2 | 1 | Consumer Behaviour | 15 |
| 2 | 1 | Business Law | 15 |
| 2 | 1 | Financial Accounting | 15 |
| 2 | 1 | Microeconomics | 15 |
| 2 | 1 | Organisational Culture and Managing Diversity | 15 |
| 2 | 1 | Management Accounting | 15 |
| 2 | 1 | Business Statistics | 15 |
| 2 | 2 | Macroeconomics | 15 |
| 2 | 2 | Industrial Relations | 15 |
| 2 | 2 | Brand Management | 15 |
Year |
Semester |
Modules |
Credit Points |
|---|---|---|---|
| 3 | 1 | Customer Service | 15 |
| 3 | 1 | E-Marketing | 15 |
| 3 | 1 | Information Systems | 15 |
| 3 | 1 | Sales Management | 15 |
| 3 | 1 | Research Methods | 15 |
| 3 | 1 and 2 | Work Related Attachment | 15 |
| 3 | 1 | Capstone Project | 15 |
| 3 | 2 | Service and Marketing | 15 |
| 3 | 2 | Marketing Communications | 15 |
| 3 | 2 | Entrepreneurship | 15 |
Choose 2 of the following electives
| 3 | 1 | Relationship Marketing | 15 |
| 3 | 1 | Business Ethics | 15 |
| 3 | 1 | Strategic Management | 15 |
| 3 | 1 | International Marketing | 15 |
| Total year credits | 505 |
Personal development planning
We are here to support you every step of the way, which is why all our programmes incorporate modules focused on your own personal and professional development. We work with you to understand your career aspirations, shape your future and ensure your long term professional success.
Botswana
