Bachelor of Commerce in Marketing Management

Our Bachelor of Commerce in Marketing Management is offered to anyone who is interested in the sub-field of Marketing in the Field of Commerce and Management irrespective of any disability, learning difficulty, record of criminal conviction, age, gender, ethnic background and parental education or contextual data. Enrolment process is fair and equitable and applies equally to all individuals.
It is aimed at those inspired individuals who want to further their careers and expand their knowledge. Students will learn Organisational Behaviour, Simulation for Business Development and more. The course is focused on ensuring our students can function within challenging business environments and are adaptable to constant change. Students will engage with global diversity in terms of cultures, ethical behaviours, communication, in addition to learning about Personal Development Planning and Brand Management.

Entry requirements

Applicants will be admitted to this learning programme based on one of the following minimum benchmark qualifications:

  • Botswana General Certificate of Secondary Education (BGCSE) with 36 points and above including English language or equivalent.
  • An appropriate Further Education and Training Certificate such as LCCI (Marketing Management) or equivalent.
  • Any relevant qualification at NCQF Levels 5 or 6 may render the candidate eligible for exemptions or credit transfer in accordance with applicable University policies.

In addition to the above admission criteria, the following will also be considered:

  • Relevant experience in the business sector.
  • Employment experience.
  • Prior learning

English language requirements:

For those whose first language is not English, it may be necessary to complete an English language test, such as IELTS (International English Language Testing System), PTE Academic (Pearson English language test) or our internal ELP Test, in order to demonstrate the language proficiency needed to complete a degree. All our courses are taught in English.
Language Qualification
Score Required
6.0 with a minimum of 5.5 in any component
PTE Academic
A minimum of 56
6.0 with a minimum of 5.5 in any component
English language requirement changes are subject to approval. Applicants should contact the College directly regarding English language requirements when considering making an application.

Programme Outline:

Credit Points
1 1 Principles and concepts of Marketing 10
1 1 End User Computing 10
1 1 Principles of Human Resource Management 10
1 1 Principles of management 15
1 1 Fundamentals of Operations Management 10
1 1 Fundamentals of Project Management 10
1 1 Organisational Behavior 15
1 2 Business Communication IT 15
1 2 Basic Economics 10
1 2 Business Mathematics 10
1 2 Accounting and Finance 10
1 2 Marketing Management 15
1 2 Functional Areas of Management 15
Credit Points
2 1 Consumer Behaviour 15
2 1 Business Law 15
2 1 Financial Accounting 15
2 1 Microeconomics 15
2 1 Organisational Culture and Managing Diversity 15
2 1 Management Accounting 15
2 1 Business Statistics 15
2 2 Macroeconomics 15
2 2 Industrial Relations 15
2 2 Brand Management 15
Credit Points
3 1  Customer Service 15
3 1  E-Marketing 15
3 1  Information Systems 15
3 1  Sales Management 15
3 1  Research Methods 15
3 1 and 2  Work Related Attachment 15
3 1  Capstone Project 15
3 2  Service and Marketing 15
3 2  Marketing Communications 15
3 2  Entrepreneurship 15

Choose 2 of the following electives

3 1  Relationship Marketing 15
3 1  Business Ethics 15
3 1  Strategic Management 15
3 1  International Marketing 15
    Total year credits 505

Personal development planning

We are here to support you every step of the way, which is why all our programmes incorporate modules focused on your own personal and professional development. We work with you to understand your career aspirations, shape your future and ensure your long term professional success.

UK flagBotswana

Fees and Funding
Regulations For Accredited Courses by The Botswana Qualifications Authority
Download now

Accredited By


Contact our Botswana Campus office for more details and information on our intake dates.